We’ve been accused of being chronic collaborators. Guilty.
But it doesn’t mean our work was produced by committee. Far from it. Our clients are intimately involved in every phase of the work - research, planning, creative, all of it. However, none of that means we don’t bring a strong point of view.
It’s our job to push, to challenge. Clients should always expect our recommendation and rationale. As long as we’re on brand and on strategy, we push our people, no matter their discipline, to create work with a clear, defendable position. Our creative is our product. We care about it long, long after the ink has dried.
And vanilla never moves the needle.
by HANK View Project
by Hank View Project